Running and growing an owner-led business comes with unique challenges. As both the leader and the driving force behind the business, you’re constantly juggling responsibilities, navigating team dynamics, and trying to keep your vision on track—all while feeling the pressure to get everything right.
Sound familiar?
You’re trying to do it all but feel stretched too thin
It’s hard to let go and trust others to take the reins
Keeping your team on the same page feels like a daily struggle
Juggling day-to-day demands leaves no time for the big-picture stuff
You’ve got ambitious goals but no clear path to get there
You’re not alone—and you don’t have to figure it out on your own.
Our Entrepreneurial Leadership Programme is designed to help you build the skills, confidence, and clarity you
need to lead your business and your team to new heights.
The Good2Great Entrepreneurial Leadership Programme, is a unique and transformative programme designed exclusively for entrepreneurial leaders.
If you’re balancing the demands of running a business while leading a team, this programme is your next step toward success. Investing in your personal growth as a leader and a business owner sets the great apart from the good.
Deepen your insight into your leadership style, entrepreneurial mindset, and how to lead with authenticity
Develop resilience, adaptability, delegation, financial acumen, and other essential leadership capabilities
Learn to innovate, simplify complex strategies, and make confident decisions
Reflect, recharge, and return to your business with focus, confidence, and actionable strategies
Build, inspire, and retain a cohesive, high-performing team
Focus on what matters most for sustainable growth and align your strategies and people for long term success
Develop habits and approaches to create sustainable progress and navigate change effectively
Work with like-minded business leaders to share experiences, gain fresh perspectives, and grow together
Johnny is a seasoned business leader, coach, and entrepreneur with over 20 years in senior roles and expertise in strategic planning, marketing, and business growth.
Co-founder of Good2Great, he has supported over 2,000 businesses in achieving sustainable success. Holding a Masters in Organisation Development and Chartered Marketer accreditation, Johnny is known for his strategic vision and practical no nonsense approach to delivering sustainable results.
Michelle is an International Coaching Federation-accredited coach with experience in marketing, customer service, leadership and building high performing teams.
As Head of People Development at Good2Great, she supports business owners to develop authentic leadership practices and team development that are aligned to strategic business goals.
Craig is a leadership and team development coach and trainer with expertise in HR strategy and operational excellence.
He helps entrepreneurs develop easy to implement leadership skills that help achieve business growth.
His expertise ensures participants in the Entrepreneurial Leadership Programme gain confidence and actionable strategies.
Every business grows naturally over time, but as the size and scale increase, the challenges can feel overwhelming.
Working with Good2Great has helped me no end. It’s given me more confidence in my decisions as a leader. My team and I now have a much clearer understanding of our leadership styles and what it takes to build and sustain a high-performing team.
I highly recommend Good2Great to any business looking to grow and strengthen their management team with confidence.
Darren Jarman, MD, Lowfield Timber Frames
I joined the Entrepreneurial Leaders Programme because, over the last 10 years, we experienced substantial organic growth in our business. I soon found that we lacked clarity and a structure that worked for us.
Bringing other business owners together in this environment led me to see how we are all in a very similar boat of needing help despite our different businesses.
The first session was relaxed and so friendly. Johnny and Michelle presented the session well, and I thoroughly enjoyed it. I am already looking forward to the next one in March.
Simon Lucas, Great British Trading
‘The programme has been great so far. Getting the opportunity to take time out of the business and reflect has already been rewarding. It’s also been great to spend time with people whose businesses and organisations are facing the same challenges, sharing our experiences and the solutions we have found – invaluable.’
Ruth Martin, Martin & Jones Marketing
Get clear on what it really means to be an Entrepreneurial Leader. Explore different leadership styles, reflect on your values, and begin building an authentic leadership approach that fits you and your business.
You will:
Explore what entrepreneurial leadership thinking and doing looks like in practice
Gain insights into your unique leadership values, strengths and skills
Understand how your leadership style influences your team and business success
Increase self-awareness using behavioural tools like DiSC
Set personal leadership goals to guide your development through the programme
A clear vision drives direction, motivates your team, and keeps your business competitive. In this session you'll define the future you want to create and learn how to bring people along with you.
You will:
Craft an inspiring and actionable vision that drives your business forward
Learn techniques for communicating your vision clearly and effectively to your team
Develop strategies for building trust and achieving alignment with your team’s efforts and goals
Ideas are only the beginning. This session helps you turn your vision into focused execution, build momentum, and lead with intention.
You will:
Translate your vision into goals, strategy and a clear plan
Learn tools for prioritising tasks, mitigating risks, and staying focused on key goals
Develop techniques for maintaining team momentum and ensuring accountability
This face-paced Skills Sprint focuses on the leadership skills your business - and your cohort need most. It's a practical session designed to build capability and momentum in the areas that matter most day to day.
You will:
Improve how you manage your time, energy and focus
Strengthen your resilience as a leader under pressure
Delegate with clarity and confidence
Handle conflict and tough conversations with more ease
Give feedback that’s honest, kind and action-oriented
Communicate with more presence and impact
The final session is all about embedding what you’ve learned and creating a clear path forward.
You will:
Reflect on your leadership journey and progress
Identify the habits, systems and support that will keep you on track
Explore how to stay motivated and accountable
Build a practical plan to sustain your growth
Celebrate success with your cohort and map your next steps
Five months worth of sessions to ensure you are growing your skills and actively implementing your learnings in your business
3 x 1-hour one-to-one online coaching sessions with an accredited leadership coach to address your specific leadership challenges between group workshops
A unique programme designed by business leaders, for business leaders
Evening meal to get to know your cohort and build valuable connections
All sessions take place in the idyllic setting of the Astbury Golf Club offering a relaxing and focused environment
That’s why, if our team of coaches determine that you won't get full value from the programme, we'd rather you save your money.