For owner managers with teams - business as normal is no longer an option
The Social Advantage
Turn your business into a force for good & grow your profits
Practical workshop to accelerate growth and secure long-term business success and prosperity
Join us in Telford and equip yourself with the knowledge and confidence to build an environmental and social action plan.
Create commercial advantage by turning your business into a force for good, join the fastest growing companies and secure a sustainable and profitable future
Tuesday 25 February
9:15am to 12:00pm
(Tea and coffee from 8:30am)
New Bucks Head Stadium,
Wellington, Telford TF1 2TU
Early Bird Ticket £30
(Full Price £75 / Ticket)
Offer Ends In:
Book Now:
"The seminar was fantastic. Johnny and the team put things across so well, I definitely have lots of takeaways and things to think about going forward"
(Chris Hicks - Managing Director of Spacecare)
Why you should join us:
Do any of these statements seem familiar?
We want to attract and retain the best talent
We want our team to be motivated and highly productive
Our customers are asking for evidence of social value and progress on environmental commitments
Our competitors are signalling their achievements in these areas
We have made efforts in this area but know we can do more
We're feeling pressured to race into adopting new technology
But we worry whether our staff will keep up and embrace the opportunities
Our PR and comms let us down and our efforts to do good appear tactical and superficial
If so, book now...
Our Expert Panel:
A refreshing and practical approach...
Johnny Themans – Strategic leadership and change management specialist
Johnny Themans is the Founder and CEO of Good2Great, the leading business growth consultancy in Shropshire and neighbouring counties that has supported over 2,000 businesses to achieve sustainable, profitable growth.
As a trustee at Shropshire Community Foundation, Johnny is committed to driving forward business as a force for good. Johnny is passionate about people development, focusing on creating happy, productive teams that deliver outstanding results and empowering leaders to thrive in a competitive, fast changing and often confused landscape
Ruth Martin – Communications and Marketing specialist
With 20 years of experience in campaigning, marketing and PR, charted marketeer, Ruth Martin owns Martin & Jones Marketing and works across the private and third sectors providing a bridge championing collaboration for mutual success and sustainability. As members of Social Value UK and the Shropshire Investors in Community scheme, social value is truly at the core of the business
Ruth and her team are experts in communications who can craft comms, marketing strategies and campaigns to help tell your story in an impactful and authentic way
Liza Freudmann - Sustainability Expert
Liza Freudmann is a comms and sustainability leader, with over 25 years of experience working in corporate businesses, including over 10 years as Head of Marketing for M&S and a stint at B Lab UK as Marketing Director, responsible for raising awareness of and growing the B Corp community in the UK.
Since moving to Shropshire, Liza has worked with start-ups to large international brands in sectors from food and drink to manufacturing to media to energy to align their brand strategies with their wider social goals.
What is Social Value and why does it matter?
Social value is the positive impact a business has on society beyond its financial bottom line. In the UK, social value can help businesses in many ways, including:
Winning government contracts
The Public Services (Social Value) Act 2012 requires public bodies to consider social value when awarding contracts. Government contracts must give social value at least 10% weighting
Securing larger and longer term contracts
Companies with high Social Value credentials can appeal to larger and more affluent buyers who seek credibility and security over the long term
Improving employee satisfaction
Employees are more likely to be satisfied and content if they feel they are making a positive difference
Building stronger business connections
Working towards the same goal with other businesses can lead to meaningful conversations and networking opportunities
Enhancing your company image
Becoming B Corp Certified can highlight your organisation's high social and environmental performance standards
Strengthening relationships with the community
Engaging in local initiatives and paying attention to environmental concerns can enhance your reputation and strengthen your relationships with the community
What you can expect on the day:
How can you build your plan to stand out:
Learn from key experts with practical insights and work alongside businesses with similar challenges
Develop a practical action plan you can implement as soon as you get back to your business
Cut through the noise and create a plan so that technology and artificial intelligence doesn't derail your business
Avoid the risks of over-reliance on AI and technology and the chaos of poor implementation
Understand where the biggest opportunities lie: your people, your culture and your community
Identify practical tools to refocus on high-value activities that truly move the needle
Understand the financial benefits of stakeholder-centric approaches
And how programmes like B-Corp capture the attention of your customers
Plan out practical steps to embed the five pillars of sustainability and learn how you can use these to build your own plan
1. Purpose:
Define and communicate your "why" to engage customers and employees
2. People:
Build a brilliant employer brand and a happy, productive team
3. Planet:
Develop a meaningful environmental plan with measurable impact
4. Profit:
Balance profit with purpose—financial health as a foundation for growth
5. Progress:
Commit to continuous improvement in social, environmental, and economic performance
Set out a marketing plan to embrace the concept of social signalling
Discover how real authenticity will win you more commercial advantage than any other individual marketing campaign
Take away practical ideas of how to integrate social signalling into your marketing strategy
And leverage it for meaningful, measurable results
"I have found the workshop very enlightening. It really helps us as a business to take a step back from the daily grind. I absolutely recommend people to attend Good2Great's workshops and seminars"
(Paul Silver - Managing Director of Silver Accounting Services)
FINAL THOUGHT
