Tired of living someone else's dream?
Take control of your life
Free training, coaching & support for new entrepreneurs—gain the knowledge & confidence to succeed
Your three most precious resources are time, money and know-how… often though, for many business owners, one or all are in short supply.
That's why we created the Start-Up Programme, to help you create more of all three and provide you with choices for your business and your life.
As a member of the Good2Great Start-Up Programme, you will:
• Master the skills to run a successful business with confidence.
• Turn your passion into a profitable venture and break free from the 9-to-5.
• Take control of your time, work on your terms, and build a life you love.
• Gain the confidence and knowledge to make your business dreams a reality.
• Connect with a supportive network of entrepreneurs who truly understand your journey.
• Unlock unlimited earning potential and create financial freedom.
About Us
Since 2007, Good2Great has been empowering businesses and revitalising local communities with expert coaching and strategic guidance. Across our different programmes, we’ve supported over 3,800 businesses and entrepreneurs right across the West Midlands.
Whether you’re just getting started, scaling up, or have been in business for 20+ years, our diverse team of coaches at Good2Great has real-world experience to support you at every stage. With backgrounds as business leaders, founders, and growth strategists, we provide the expertise you need to tackle challenges and achieve your business ambitions.
Since 2007, we've supported:
3,800 businesses & entrepreneurs
Across 17 Industries
Supporting 7 local authorities
Creating over 6,000 jobs
Hear from the successful business owners we've helped
Four-part Business Foundation Workshop Programme
The knowledge and confidence you need to succeed
Workshop 1: Your Vision
Your vision - Set goals and milestones
Success planning process
Entrepreneurial mindset
Discover and articulate your why
Build great relationships with DiSC
Build your Smarter Growth Plan
Time management
Workshop 2: Your Plan
Develop your strategy and positioning
Who are your customers
Building your reputation
Develop you brand - logos, headlines
Workshop 3: Marketing
Create demand and successful selling
Effective marketing to get your name out there
Finding the right sources to generate traffic
Successful selling, the customer journey and the art of
conversation
Account management for repeat customers
Pricing strategy
Lead generation - set targets and track results
Workshop 4: The Numbers
Your future success and understanding your numbers
Understanding cash flow
Building your business resilience
Key financial leavers - understanding your break-even and working capital
Resources to scale
Create a cash flow forecast
Governance and legal compliance
As part of the programme, you get:
The programme runs on a rolling basis so you can enrol at any time
Covers all aspects of running a business
Four engaging and practical workshops delivered online over four weeks Wednesday 9am - 11am or Thursday 6pm - 8pm
The workshops are run by a team of expert coaches who have all trodden the same path as you
Work alongside your peers to discover the best ways to implement what you’ve learnt.
150-page workbook
One-page strategy template for you to capture your ideas in a structured way
Free online library of fact-sheets, business models, essential spreadsheets and business book summaries
Guides on key subjects such as business structure (sole trader, limited company etc)
One month FREE membership of the Good2Great Growth Club to help you continue your journey to entrepreneurial success.
To get your new business venture off to a flying start,
join the Start-Up programme
